The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.
Advertising Agency: Y&R Chicago, Chicago, USA Chief Creative Officer: Bob Winter Associate Creative Directors: Evan Thompson, Richard Fischer Copywriter: Evan Thompson Art Director: Richard Fischer Director of Innovation: Matt Wittvia adsoftheworld.com