Award-winning director at Independent, Cary Fukunaga, has created the epic new trailer for 180 Amsterdam and the European launch of the Sony PS Vita console. Already receiving hundreds of thousands of views on YouTube, the film is a 1-minute blockbuster of high voltage action, depicting its protagonists in a series of game-like sequences as the edges between their real and gaming worlds grow more and more blurred using the PS Vita. Having won both critical and commercial acclaim as the director of films including Jane Eyre and Sin Nombre, as well as for high profile campaigns for Levis, Cary was the natural choice as director of the campaign for PS Vita, the latest handheld console from Sony. Moving away from the handicraft style of previous campaigns for Sony Playstation, Cary's filmic vision has produced an ad that captures in breathtaking cinematic style the pervasive function of the PS Vita. Filming on location in Prague, the ad features real gamers, auditioned and hired through gaming circles, and follows them on journeys that take them from tube trains to battlefields and beaches to boxing rings. The result is a mini movie-masterpiece that would break box office records!
Client: Sony Computer Entertainment Europe Isabelle Tomatis Director of Brand Marketing Toby Morish Director of Software Market ing Chris Weatherhead Software Marketing Manager Nick Robinson Software Marketing Manager Adam Grant Hardware Product Manager Richard Yap Software Product Manager Agency 180 Amsterdam Galen Graham, Creative Director Martin Terhart, Art Director David Chalu, Copywriter Richard Firminger, Producer Gemma Knox, Account Director Simona Raspagni, Account Manager Production Company Independent Films Jani Guest, Executive Producer / MD Verity White, Executive Producer Cary Fukunaga, Director Emma Butterworth, Producer Phoebe Matheson, Production Manager Adriano Goldman, DOP Chris Jones, Production Designer Ed Sayers, Behind the Scenes Director Service Production Company Unit Sofa Fady Salame, Executive Producer Mirka Taylor, Line Producer Pavel Voracek, Production Manager Martin Mikula, Production Coordinator Offline Edit The White House Lisa Kenrick, Offline Producer Russel Icke Offline Editor Post Production Company MPC Scott Griffin, Post Producer Supervisor Ludo Fealy, Visual Effects Supervisor