It is a dog eat dog world out there and BEEF Films Director Joe Schaak shows hes got what it takes to survive. In his newest spot shot in NYC, Doggie Love for Purina, Schaak highlights the love that every owner should feel towards mans best friend...especially on Valentines Day! The spot features Mishka, the adorable talking dog who came to fame via YouTube, in his television commercial debut. The new spot has received over a half million views on YouTube to date. Doggie Love will be spread around us all through the Westminster Kennel Club Dog Show, presented by Purina® for the 30th consecutive year. The show receives exclusive live coverage through USA Network and CNBC directly from Madison Square Garden. The following schedule provided below will allow you to indulge in some Doggie Love: Monday, February 13: Hound, Toy, Non-Sporting and Herding Groups 8-9 p.m. (ET) live on USA Network 9-11 p.m. (ET) live on CNBC (If you missed last night...dont fret!) Tuesday, February 14: Sporting, Working and Terrier Groups, Best In Show 8-11 p.m. (ET) live on USA Network BEEF Films recently completed a successful spot for Century 21 that aired at the 2012 Super Bowl XLVI. Doggie Love was created under the same high caliber expectations as the dog show is considered the Super Bowl for dog lovers.
Client: Purina Agency: Colle McVoy Executive Creative Director: Mike Caguin Group Creative Director: Greg Wetzel Copywriter: Adam Ridgeway Art Director: Chad Hancock Agency Producer: Judy Brink Production Company: BEEF Films Director: Joe Schaak DP: Andy Lilien Executive Producers: Ashley Adams, Stephen Hens EP/Producer: John Malina