Hub Strategy, the San Francisco-based integrated creative agency, in close collaboration with The Oakland A’s has been nationally recognized with five awards in the National Sports Forum ADchievement Overall Award of Excellence Competition 2012. The A’s advertising campaign earned a third-place finish in the Overall Award of Excellence category, as well as Best Television campaign, Best Social/Mobile media campaign, third place in the Out-of-Home category, and was named one of six finalists in Best Print. An independent group of advertising experts determined the finalists and order of finish, with the announcement made during the National Sports Forum awards ceremony in Oklahoma City last week. The National Sports Forum is the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The leagues and organizations include Major League Baseball, the NFL, NBA, NHL, minor leagues, racing and colleges. “This is a hyper-competitive industry, with a ton of really great work,” said DJ O’Neil, founder of Hub. “So we’re obviously very pleased.” In addition to developing the concepts, O’Neil directed and Hub Productions produced all of the television spots. The A’s marketing department, headed by Vice President of Sales & Marketing Jim Leahey, worked with Hub Strategy in the creation and execution of the 2011 “Green Collar Baseball” campaign, which was the second year of the fully-integrated program featuring television and radio commercials, and print, outdoor and digital advertisements. This marks the second straight year that the A’s and Hub Strategy have won national acclaim at the NSF awards ceremony. Their 2010 campaign earned NSF ADchievement finalist recognition in the print category, while winning the second place award in the television category.
Director: DJ O’Neil Production Company: Hub Productions Agency: Hub Strategy Creative Directors: DJ O’Neil & Peter Judd ACD/Art Director: Jason Rothman Agency Producer: Angelina Dilg Copywriter: DJ O’Neil Director: DJ O’Neil Production: Oakland Athletics Editing: Oakland Athletics Music: Quickspotz