Last week TBWA\Chiat\Day Los Angeles unveiled the "We are Music" campaign which included print, TV and a website. Now, working hand in hand with wearemusic.grammy.com, the MOBILE APP features artists created out of the rhythm and emotion of their songs. The app allows music fans to create and share their own visual musical experiences based on their favorite songs and photos. Users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the "We Are Music" app, a user's photos and songs are transformed into an interactive, communal mobile experience.