Personal injury lawyers Spencers has just launched an interactive campaign at http://www.shouldtheyclaim.co.uk that features a series of real life youtube accidents with the player being challenged to determine whether those involved have grounds for a claim. The campaign is a response to the field of personal injury claims becoming muddied by an increasingly frivolous claim culture and the hammy advertising that accompanies it. The campaign message is that if you’ve had a genuine accident or if that time should ever come, Spencers Solicitors are the people to talk to.
Advertised brand: Spencers Solicitors Advert title(s): Should They Claim? Advertising Agency (Name, City, Country): MBA, London, England Seeding: Viral Seeding, London, England Published/Released/Aired (Month, Year): January 2012