Key To Viano
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For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
Management Creation: Arno Lindemann, Bernhard Lukas Creative Directors: Markus Kremer, Thomas Heyen Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder Consultants: Jascha Oevermann, Gero Quastvia www.ibelieveinadv.com