belVita

Information / Credits

The belVita Breakfast marketing campaign launches with commercials encouraging people to fuel their mornings with new belVita Breakfast Biscuits. Using the tag line "Power Up, People", the spots feature a couple of small town cops who power up every day with belVita Breakfast, and use their newfound energy to serve and protect their local citizens with unprecedented gusto.

The USA launch was developed at Crispin Porter & Bogusky. Filming of Breakfast Police was shot by director Miguel Arteta via Bob Industries.