The Legend of the Lemon Tree
BMF Melbourne is proud to announce the return of a famous Australian advertising icon: SOLO Man. Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-‐hearted take on SOLO’s history and shows how the Australian legend began. The campaign heroes the first SOLO Man and his discovery of a magical lemon tree that created the original thirst crusher.
Advertising Agency: BMF, Melbourne, Australia Sound & Music: Turning Studios Post Production: Fin Design Director: Hamish Rothwell Production Company: Good Oil Media Planning / Buying: Caratvia adsoftheworld.com