Dragon Dance - Happy Year of the Dragon Independent's weareflink celebrate Year of the Dragon for VW and Goodstein & Partners/Proximity Beijing Independent's multi-award-winning directing collective, weareflink, with local production company CONTRA, have rung in the Chinese New Year of the Dragon for VW and Goodstein & Partners/Proximity Beijing in true dragon-style, with their latest incarnation of the incredible VW Flubber Car. The fourth viral in the brilliant series for VW sees the amazing, morphing Flubber Car raising the bar for new year celebrations even higher, as it transforms in the middle of a busy Beijing street from familiar "sphere car" to a swooping, wheeling, fire-breathing dragon, bestowing luck and blessings on the cheering crowd. VW and weareflink are very happy with the final result after a complex production process, which they completed in just 3 weeks. Combining a live shoot in Beijing, with plenty of extras and crew working through the night to get the 6 takes required to track and match camera moves to the dragon, the set-up and animation were done simultaneously. Specifically designed to allow the dragon a full range of movement, it was able to fly, walk and drive at different angles and speeds. Factor in some heavy-duty post-production, removing blue men used as markers to attract the extras' attention, plus adding fireworks, smoke, people and lanterns to really get the party going, and it was just as well that the dragon is known to bring good luck! weareflink said: "Who would not want to design and animate a blue dragon! We have witnessed the birth of the first blue dragon in captivity. Take that Mr. Spielberg!"
Client: Volkswagen, China Agency: Proximity, Beijing / Goodstein & Partners Executive Creative Director: Georg Warga Production Company: weareflink / CONTRA Productions China Director: weareflink Creative Lead: Niko Tziopanos Director of Photography: Roman Jakobi Executive Producer: Hans Dornseif, Andreas Lampe Producer: Muriel Dornseif, Karsten Müller Conceptual Design: Niko Tziopanos CG / Compositing Artist: Niko Tziopanos, Philipp von Preuschen Compositing: Moritz Gläsle, Lene Hönigschmid, Sonja Spader Sounddesign: Supreme Music, Hamburg