For the jittery Super Bowl fan whose own unflinching game day passion exceeds his bladder’s, FirstBank, Lakewood, Colo., offers solace. Continuing its ongoing “helpfulness” campaign, the bank’s first-ever Super Bowl spot, created by advertising agency TDA_Boulder, Boulder, Colo., is a pee break. The :30 commercial, slated to run midway through the game’s second half, consists, in its entirety, of a man in a recliner informing viewers, “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.” The spot runs on NBC’s Colorado Super Bowl programming. Creative credits go to associate creative director/art director Matt Leavitt, associate creative director/copywriter Jeremy Seibold, and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Ryan Ebner of production company HSI, Los Angeles.
Advertising Agency: TDA_Boulder, Boulder, USA Associate Creative Director / Art Director: Matt Leavitt Associate Creative Director / Copywriter: Jeremy Seibold Agency Producer: Susan Fisher Creative Directors: Jonathan Schoenberg, Thomas Dooley Production Company: HSI, Los Angeles Director: Ryan Ebner D.P.: Scott Buttfield Executive Producer: Michael McQuhae Line Producer: John Winter Editorial / Post: Cosmo Street Editor: Katz Color Correct: Company 3 Telecine Operator: Stefan Sonnenfeld Sound Design: Lime Studios Engineer: Dave Wagg VFX: The Brickyard, Santa Monica Online Editor: Patrick Pulatian