Most cybernauts are young people and use the Internet to communicate through social networks. As a result, Fibertel, the main internet service provider, decided to approach youngsters by means of an action that consisted of producing a professional profile picture so that they are more successful on the net. A TV commercial was made to communicate the action, which tells the story of a young man who does not look good in pictures and because of that is not on social networks. Thanks to Fibertel he is able to look good and appears on the Internet like everybody else.
Advertising agency: El Bagre Films, Buenos Aires, Argentina Chief Creative Officer: Papón Ricciarelli Executive Creative Director: Roberto Lestón Copywriter: Juan Rezzónico, Federico Díaz Art Director: Celeste Dalairac, Mariano Gamba Agency Producer: Mariano Ricciarelli, Verónica Grossman Account Supervisor: Pablo Ajuria Producer: Rafael González Del Cerro Director: Quinto Cruz Editor: Lautaro Colace Sound Design: No Problem Post Production: Cutu Benedict Music: La Pirada Account Manager: Melitón Detomasivia www.ibelieveinadv.com