Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it's the world's top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life.
AUDI AHAB CREDITS CLIENT NAME: Audi of North America BRAND: Audi SPOT NAME: Ahab AIR DATE: 1/14/11 AGENCY: Venables Bell & Partners EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness CREATIVE DIRECTOR: Tyler Hampton and Erich Pfeifer ART DIRECTOR: Matt Miller COPYWRITER: Matt Keats DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen AGENCY PRODUCER: Joyce Chen PRODUCTION COMPANY: Epoch Films DIRECTOR: Daniel Kleinman DIRECTOR OF PHOTOGRAPHY: Toby Irwin EXECUTIVE PRODUCER: Lisa Margulis PRODUCER: Jennifer Barrons EDITING COMPANY: Cut + Run EDITOR: Steve Gandolfi ASST EDITOR: Sean Stender EDITORIAL EXECUTIVE PRODUCER: Michelle Burke EDITORIAL PRODUCER: Christie Price SOUND DESIGN: 740 Sound Design SOUND DESIGN EXECUTIVE PRODUCER: Scott Ganary SOUND DESIGNERS: Eddie Kim, Rommel Molina, Andrew Tracy MUSIC: Original composition by Human MIX: Loren Silber at Lime VFX: The Mill VFX PRODUCER: Adam Reeb VFX Flame Op: Gareth Parr COLORIST: Sean Coleman at Company 3