Old Navy Funnovations Inc. – Where All The Old Navy Fun Comes From Psyop recently completed 13 spots for Old Navy via CP+B, now that all 13 have aired, we’d like to share with you the four that make Psyop (and myself) super happy – like puppies, unicorns and rainbows happy. The Funnovations campaign provided Psyop with an exciting opportunity to invent a fun, whimsical and many layered world for Old Navy. The spots embrace Old Navy’s bright colour palate and friendly environment and combine it with Psyop’s knack for creating an impressive spectacle and their entertaining eye for detail. “For this campaign we wanted to create a factory like one no-one has ever seen,” says Psyop. “We wanted to make it more of a funhouse than a warehouse – like Santa had a falling out with his head elf and the elf quit and started his own company with Sun Ra and Takashi Murakami and they hired Willy Wonka as the CEO.” adds Psyop. The spots in this campaign combine live-action with handmade details and visual effects. Credits are posted at the bottom of this page.
Client: Old Navy Project Title: FUNNOVATIONS, INC. Creative Agency: Crispin Porter + Bogusky Executive Creative Director: Tiffany Rolfe, Jason Gaboriau Creative Director: Robin Fitzgerald Art Directors: Mike Kohlbecker, Cerra Buckholz Copywriters: Alex Sann, Dafna Garber Executive Producer: Deb Drumm Producer: Julia Lafferty Associate Producer: Jackie Maloney Account Team: Kate Higgins Production Company: Psyop/Smuggler Director: Psyop Psyop Creative Directors: Todd Mueller and Kylie Matulick Executive Producers: Neysa Horsburgh, Frederic Liebert Producer: Nick Fraser Live Action Producer: Donald Taylor Director of Photography: Mandy Walker Associate Producer: Minh Ly VFX Supervisor: Lane Jolly Designers: Georgia Tribuiani, Lilit Heyrapetyan Storyboard Artist: Vinny Dellay Matte Painter: Laurent Ben-Mimoun Lead Technical Director: Kyle Cassidy Lead Flame: Thibault Debaveye Flame: Miles Essmiller, Colleen Smith-Brattesani Compostiors: Cris Kong, Brian Bloss, Jason Heinze, Brian Williams Modelers: Kyle Cassidy, Victor Garza Riggers: Kyle Cassidy, Victor Garza Animators: Yvain Gnabro, Victor Garza, Kyle Cassidy Texture: Victor Garza Lighters: Victor Garza, Barry Kriegshauser Roto: Brian Bloss, George Faul, Davina Bilow, Marianne Magne Tracker: Mark Lipsmeyer GFX: Cris Kong 3D Lead: Kyle Cassidy Editorial Company: Plus Productions Editor: Nick Lofting Assistant Editor: Jon Grinberg Executive Producer: Idalia Deshon Telecine Company: Incendio Music Company: Beacon Street Studios Sound Design Company: Machinehead Sound Designer: Stephen Dewey Executive Producer: Patty Chow Mix Company: POP Sound