17th January 2012, Amsterdam - BSUR, the Amsterdam-based creative agency, launches the exciting third episode of MINI’s ‘ALL THE WRONG PLACES’, the adventure-filled five-part web series, created in conjunction with VICE and under the umbrella of the campaign ‘Another Day. Another Adventure’. After the first two episodes in Japan and South Africa, the host, Krishna Andavolu, and the French Facebook co-pilot, Anthony Jaumard Verlaine, drive the MINI for 15 hours into the Peruvian Andes for the third mission: ‘Dance With Scissors’. Watch the episode and you’ll understand why the crew only just managed to make it back. Led once again by BSUR’s Digital Creative Director, Genevieve HHoey, this episode uncovers the bizarre practices of the Peruvian Scissor Dance, a pre-Columbian dancing tradition as gruesome as it is old. The MINI Coupé and team embarked on a dangerous drive on treacherous roads 5500m up into the Andes, in pursuit of these mythical Scissor Dancers. Braving altitude sickness, crippling viruses and stomach haemorrhages, Krishna and Anthony uncovered the Scissor Dancing legend. For hundreds of years, local men have been stabbing rods into their tongues, hammer nails into their noses, rolling in glass, walking on fire, darting cacti into their flesh, and dancing with scissors to bring fertility and good harvest to the land. Scissor Dancing is awesome and crazy. Two dance troupes battle it out in energetic and dangerous challenges that can last for up to 40 hours, at high altitude. Their steps are intricate and athletic and their costumes are Matador meets Las Vegas showgirl-turned textile artist. But don’t let their gaudy farb fool you, these dancers are hardened mountain men who twirl and flip about while self-piercing body parts. Filmed once again in documentary style this episode sees the MINI Coupé, host and Co-pilot pushed dangerously to their limits as they bravely throw themselves right into the heart of this never before seen adventure. The host, Krishna Andavolu, comments: “ These dancers deserve respect, but they are definitely insane. Scissor dancing expanded our understanding of what cultural preservation means to some folks. And it made a week of stomach haemorrhages, oxygen tanks and altitude sickness all worth it”. This film is featured on MINI’s Facebook page (http://apps.facebook.com/allthewrongplaces/) where a new ‘ALL THE WRONG PLACES’ film is uploaded every few weeks. Following this episode, the teams from MINI, VICE & BSUR will head north to Sweden and then, for the grand finale, to Jamaica. All The Wrong Places is integrated to the entire roll out of Another Day. Another Adventure campaign across all media platforms, including TV, print, social media, online and OOH.
Strategy Director: Jeffre Jackson Executive Creative Director: Jason Schragger Digital Creative Director: Genevieve Hoey Additional Creatives: Karl Dunn, Simon Johnson, David Govier Client Service Director: Mia Drexl-Schegg International Account Supervisor: Paula Atwell Account Executive: Liam Osbourne Program Producer: Anna Lindequist Ruello Associate Producer: Oscar Thomas Production Company: VICE Account Directors: Ben Dietz, Thobey Campion, Shanon Kelley Creative Director: Joseph Patel Associate Producer: Matt Yoka Field Producer: Mariah Wilson Camera Operator 1: Nickolaos Neofitidis Camera Operator 2: Karen Song Post-Production company: VICE Project Manager: Barnett Zitron Mission Two South Africa: Host: Krishna Adavolu Co-Pilot: Anthony Jaumard Verlaine Social Media Prod company: KKLD Digital concept: Imran Sheik Project Manager: Tanja Bachheimer Digital Strategy & UX: Christoph Riebling Featured Music: Artist/Title: Los Apus/Cancer de Amor Background Music: Jingle Punks