Berkeley, Calif…Tres Agaves, the award-winning tequila and organic mixer company – in collaboration with TEQUILA.net, the top online resource for all things Tequila – today announced the upcoming release of Tequila Academy, a first-of-its-kind adventure-travel video series about the people, land, techniques and traditions that come together to produce 100-percent agave tequila. The series dovetails with the March 1 launch of Tres Agaves Distillery Tours, a series of four-day, three-night hosted trips to some of the most celebrated artisan distilleries in the Jalisco region of Mexico, including El Llano, Tres Agaves’ own distillery. Tequila Academy takes place in the distilleries, agave fields, and neighborhood bars of Jalisco. It is the brainchild of Tres Agaves & Portal A Interactive, the San Francisco-based viral video team whose online hits total more than 15 million views. Videos include 2 Legit 2 Quit – a campaign video for San Francisco Mayor Ed Lee featuring MC Hammer, Will.i.am, Twitter founder Bizz Stone, and San Francisco Giants closer Brian Wilson – as well as Don’t Stop Believing, White Collar Brawler, and Nice Little Wednesday. For many viewers, Tequila Academy will be a first-ever insider’s glimpse into the town of Tequila as well as what it takes to produce pure, 100-percent agave Tequila. The show challenges popular misconceptions about Tequila as merely a party spirit, which defines Tres Agaves’ mission: to educate people on the heritage, craft and varieties of 100-percent agave Tequila. The first of Tequila Academy’s eight, three-to-five minute episodes takes viewers on a journey to Guadalajara with Nate & Kai, our series’ hosts, as they search for the ultimate margarita (spoiler alert: they don’t make margaritas in Mexico). From here, the video weaves through the agave fields of Jalisco to El Llano, one of the last remaining independent distilleries in the town of Tequila. The viewer will also get a back-door look inside Mexico’s venerable Tequila regulatory agency the CRT, sit field-side during a charged Chivas soccer game, and be educated on Tres Agaves tequila by fourth-generation Master Distiller and former Tequila mayor, Eduardo Orendain, who details the process from agave planting and harvest to distillation and bottling. The video also includes the local priest’s comments about Tequila, sin and salvation. The first episode of Tequila Academy, can be viewed on January 20, 2012 at 3:33 p.m. (PST) at www.tresagaves.com/tequilaacademy.