IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign. “All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.
Production Company: Psyop/Smuggler Director: Psyop Psyop Creative Directors: Marie Hyon, Marco Spier Executive Producer: Lucia Grillo Senior Producer: Crystal Campbell Associate Producer: Kay Chen Storyboard Artist: Ben Chan Design: Ben Chan, John Saunders, Angela Zhu CG Lead: Dan Gregoras CG: Denis Kozyrev, Henning Koczy, Andrew Jerez, Jordan Harvey, Joerg Liebold, Bogdan Mihajlovic Lead Compositor: John Loughlin Compositors: Elliot Blanchord, Markus White Flame: Evan Schoonmaker Editors: Cass Vanini, Jonathan Flaum Music: APM Music