IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign. “All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.
Ad Agency: Ogilvy & Mather Mike Hahn, Art Director/Group Creative Director Ryan Blank, Copywriter/Group Creative Director Susan Westre, Worldwide Executive Creative Director Steve Simpson, Chief Creative Officer, North America Fred Kovey, Copywriter Andrew Mellen, Copywriter Jillian Abramson, Art Director Lee Weiss, Executive Producer Jess Latour, Production Coordinator Dave Lambert, Assistant Producer Karl Westman, Executive Music Supervisor Production Company: Psyop/Smuggler Director: Psyop Psyop Creative Directors: Marie Hyon, Marco Spier Executive Producer: Lucia Grillo Senior Producer: Crystal Campbell Associate Producer: Kay Chen Storyboard Artist: Ben Chan Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol CG Lead: Mark Rohrer CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic Lead Compositor: Manu Gaulot Compositor: John Loughlin, Herculano Fernandes, Carl Mok Flame: Jamie Scott Editors: Cass Vanini, Jonathan Flaum Music: Pulse Music