Online version: http://hope.cancercouncil.com.au Australians can now have a better understanding of what causes cancer, learn ways to prevent it and commit to a healthier lifestyle at a touch of a button, thanks to an Australian-first interactive online cancer infographic launched by Cancer Council NSW and Tribal DDB today. The cancer infographic, Hope – Turning the Page on Cancer, uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and the five pillars of prevention. The information is followed by a call to action asking users to publicly declare via Facebook and Twitter, the cancer risk factor they will commit to reducing this year. “This is a great example of how charities and health organisations such as Cancer Council are embracing social media to engage and influence communities on important social issues. The infographic presents a large volume of detailed information in a really visual, interactive and easy to understand format, which is crucial as we move into a world of data overload” said Matt Melik - Director of Data and Publishing at DDB. Cancer Council NSW CEO, Dr Andrew Penman, said the concept was developed to help Australians better understand cancer, improve their knowledge and ways they can reduce their risk. “There’s so much information out there so the idea was to break it down so it’s easy for people to digest. The reality is 30 per cent of cancers can be prevented through healthy lifestyle choices. The infographic clearly and simply states the facts on cancer and gives people hope around the lifestyle choices they can make to help prevent the disease. “We are excited to be working in the social media space and hope the launch of the infographic and its share-ability will help Australians better understand cancer and spread the important message of prevention,” he said. Print executions of the infographic complement the digital version, which will be hosted on www.cancercouncil.com.au/hope as well as the Cancer Council NSW Facebook page www.facebook.com/cancercouncilnsw.
Advertising Agency: DDB, Australia Art Directors: Domenic Bartolo, Ramon Rodriguez Copywriter: Chris Peck Production Manager: Desiree O’Farrel Build: Roy Mogoko Account Directors: Cathy Peare, Charles Rallings, Matt Melik