Diet Pepsi and actress Sofia Vergara come back together again with a new marketing campaign that continues to demonstrate that ‘Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012. In the new spot, Vergara uses her wit and charm to dance her way past a cast of suitors in a sultry Miami nightclub to get to a refreshing can of Diet Pepsi. “Our consumers really connect with Sofia Vergara, and they enjoyed last year’s spot with David Beckham so much that we wanted to build on the storyline. The great lengths our star will go to get a refreshing Diet Pepsi brings our message to light in a fun, uplifting way,” said Amy Wirtanen, Senior Director Pepsi Beverages Corporation. Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running. The new spot, directed by acclaimed director McG and choreographed by Mark Ballas, of Dancing with the Stars, is set to a flirty and uplifting rendition of the iconic song, ‘Whatever Lola Wants,’ by Ruby Stewart, Rod Stewart’s daughter. "I love our new Diet Pepsi campaign. It is amazing, this commercial is 100% fun. I had a blast dancing and enjoying great music in great company, all in a cool night club, fue lo máximo! I can’t wait for audiences to see it,” said Sofia Vergara." Subsequent to the Golden Globes premiere, the ad will air nationwide on CBS, ABC, NBC, Bravo, E!, and the Food Network, among others. The campaign includes new print, digital and out-of-home ads.
AGENCY: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Hohalek Art Director: Helena Skonieczny Art Director: Mindy Benner Copywriter: Omeed Boghraty Copywriter: Suzanne Sherwood Managing Director: Bill Brooks Group Account Director: Mike Litwin Account Director: Tara Mellett Management Supervisor: Ellie Brigden Account Executive: Kali Cushing Group Planning Director: Oke Mueller Planning Director of Integrated Strategy: Justin Acuff Senior Account Planner: Natalie Puccio Executive Producer: Anh-Thu Le/Mila Davis Senior Producer: Elizabeth Giersbrook Assistant Producer: Kaitlin Moore Director of Business Affairs: Linda Daubson Senior Business Affairs Manager: Laura Drabkin Talent Payment Manager: Maryam Ohebsion Broadcast Traffic Coordinator: Eugene Gandia PRODUCTION COMPANY: HOLMES: Defender of the Faith Director: McG Director of Photography: Ramsey Nichols Executive Producer/Line Producer: Ben Dossett Executive Producer: Jeff Armstrong EDITORIAL: Union Editorial Editor: Jim Haygood Assistant Editor:Dylan Firshein Producer: Lynne Mannino POST: The Mill Executive Producer: Sue Troyan VFX Producer: Sabrina Elizondo Production Coordinator: Mary Melendez Lead Flame Artists: Billy Higgins, Tim Bird Nuke Artist: Edward Anderson TELECINE: Company 3 Colorist: Stefan Sonnenfeld MUSIC & SOUND DESIGN: Squeak E Clean Music Production: Squeak E Clean Productions & Mario C. Executive Music Producers: Zach Sinick and Carol Dunn Arrangers: Rusty Logsdon and Brent Nichols Sound Design: Squeak E. Clean Productions MIX: Lime Studios Mixer: Joel Waters