Ignoring stop signs is the main cause of car accidents. We wanted drivers to pay more attention to them. We put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving "the finger". Drivers who saw our ad realized they should pay attention and never ignore a stop sign.
Name of project: Some signs can't be ignored Client: JCDecaux Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: Jan 2012 Chief Creative Officer: Tzur Golan Executive Creative Director: Sagi Blumberg, Roy Cohen Art Director: Shira Ronen Copywriter: Ido Cohen