Motors Australia invites us all to “Meet the Extras” in the new campaign for the Cerato Hatch (http://www.kia.com.au/ceratoextras/). This campaign, created by Innocean Australia, brings the extras to life to promote the product benefits of the Cerato and to demonstrate how all the extras – that come as standard – make life easier. Steve Watt, National Marketing Manager, says "The small car segment is the largest single segment in Australia and as such is one of the most competitive. We have a great story to tell here with the Cerato hatch so it was crucial we stood out amongst the clutter". Scott Lambert, Creative Director, Innocean, says "By personifying the standard features, we have created a fresh take on what is normally a shopping list of boring facts. Director, Nick Ball pulled together a fantastic cast, who individually delivered performances that had us in stitches. This campaign has the legs (literally) to be fun, entertaining and likable for a very long time". The online & TV campaign builds up to and features at The Kia Australian Open. The web films are housed within the microsite which takes over kia.com.au during the month of January.
Client – Kia Motors Australia National Marketing Manager, Steve Watt Brand and Advertising Manager, Gerrit Walters Agency - Innocean Creative Director, Scott Lambert Copy Writer, Jenny Mak Art Director, Lyndal Kearney Head of Broadcast, Tania Templeton Planning Director, Kathy O’Connor Group Business Director, Simon Hornery Business Director, Janine Allan Head of Digital, Collette Van Rooyen Digital Designer, Julia Quinn Production Company – Finch Director, Nick Ball DOP, Jeremy Rouse Producer, Julianne Shelton Executive Producer, Karen Bryson Editor, Peter Sciberas Post Production, Fuel VSX Sound Track and Post, Song Zu Media Planning & Buying – Initiative Media Web Development Partner – Red Lever