New York & Minneapolis (January 10, 2012) Nationally recognized comedy director Matt Pittroff of Twist partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to create a television spot in multiple lengths for their national multimedia public service advertising campaign for Financial Literacy, Feed the Pig. This campaign helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. Educating the youth market in this post-Great Recession era about the pros of saving money, the humorous new commercial features an epic chase scene between a man and Benjamin Bankes, the campaigns iconic spokespig." www.feedthepig.org I was very excited and honored that the Ad Council trusted me with such a popular and juicy campaign, especially since this style of execution was not on my reel, explains Twists Pittroff. I enjoyed planning and shooting every aspect of this spot and have to admit that working collaboratively just outside my comfort zone was pretty exhilarating. We shot a ton of material over two days in my hometown of Baltimore. I don't think we could have found such rich and accessible locations, or moved at that speed in many other cities. For Executive Producer Amyliz Pera, based in New York, who has managed the national career of Pittroff since he signed with Twist several years ago, the use of Baltimore as a location is just one of the production companys many strengths. Twist makes a constant effort to provide interesting options for shoot locations, she notes. And this was an easy decision to make, since Matt knows his own city like the back of his hand. It was added-value to a collaboration that was very strong from the start. Everyone had a can-do attitude as we explored our options. The clients were extremely participatory in the pre-production process to ensure that we could execute efficiently on our shoot days. Other recent projects for Twist Director Matt Pittroff include a sidesplitting spot for Affinity Plus Credit Union (just named one of the top five spots of 2011 in Shoot Magazine and its highly respected Best Work You May Never See column) and a comical three-spot campaign for NASCARs 2011 Nationwide series. Last fall, Twist Director Marc André Debruyne shot his first American commercial project for Maine Medical Center and completed his 100th music video for Canadian music artist Tyler Medeiros; while Director Rich Michell shot projects for NetApps and Johnsonville. The Twist team is currently in the midst of production on a New Years project for Ameristar.
Client: AICPA Feed the Pig Title: Chase :60/:30/:15 Advertising Agency: Turbine/Southport, CT Partner, Creative Director: Rob Slosberg Partner, Creative Director: Jeff Vogt Senior Art Director: Matt Songer Producer: Alice Chevalier Production Company: Twist/New York & Minneapolis Director: Matt Pittroff Director of Photography: Andy Lilien Owner/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Staff Reps: Rob Neill, Kathryn Lotis Line Producer: Steve Blair Editorial, Visual Effects & Post Company: ShootersNYC Editor: Anthony Marinelli Smoke/Flame Artist: Mark Farkas, Managing Director/Executive Producer: Jeff Beckerman Postproduction Company: Company 3/New York Colorist: Tim Masick Sound Design Companies: ShootersNYC & PirateNY Editor: Anthony Marinelli Sound Designer: Dave Rivera Music Company: PirateNY Composer: Filip Mitrovic Audio Post Company: PLUSHNYC Mixer: James Twomey