Try to Look Pretty Without Poisoning Yourself!
In the latest from Toronto agency Open for Environmental Defence, national TV and online ads alert Canadians to the dangerous, undisclosed, substances in their cosmetics. The spot is directed by Aleysa Young of Partners Film. Putting on makeup in the morning should not be a dangerous game. In a cheeky new ad campaign launched today, Environmental Defence, the environmental organization who led the charge for the ban on Bisphenol A (BPA) in baby bottles alerts Canadians to the many cancer-causing, hormone-disrupting and allergy-inducing substances contained in the personal care products they use every day. The campaign urges the federal government to ban harmful ingredients in cosmetics and to give the Canadian beauty industry a long overdue makeover.
Agency: Open, Toronto Partner Creative: Martin Beauvais Partner Strategy: Christian Mathieu Project Lead: Anne Ngo Agency Producer: Anna Tricinci Writer: Rich Cooper AD: Simon Tuplin Client: Environmental Defence Executive Director: Rick Smith Director of Communications: Stephanie Kohls Communications Manager: Erin Charter Communications Coordinator: Aviva Friedman Toxic Program Manager: Maggie MacDonald Production Company: Partners Film, Toronto Director: Aleysa Young Executive Producer: Aerin Barnes DP: Ray Dumas Line Producers: Amalie Bruun & Shannon Brand Production Manager: Shannon Brand Assistant Director: Eric Kaskens Set Designer: Alan Fellows Casting: Andrew Hayes, Powerhouse Casting Post Production Company: Panic & Bob Editing, Toronto Editor: Matthew Kett Assistant Editor: Jason Cook Executive Producer: Sam McLaren Transfer: Notch, Toronto Colourist: Jason Zukowski Online: Panic & Bob Editing, Toronto Online Artist: Andrew Hobbs Online Producer: Bobbi Dedman Music and Sound Design: RMW Music, Toronto Producer/Track Director: Ted Rosnick Sound Design: Vlad Nickolic Engineer: Dustin Ansteyvia www.coloribus.com