Hub Strategy, a San Francisco-based integrated creative agency, will release a new TV spot for Glyde.com today. Glyde.com is a web site that allows video gamers to sell their used games for more money than retail giant GameStop. The spot, which was shot at an actual county fair, features a man in a booth, allowing several people to kick him in the crotch for $8. After he’s kicked squarely in the crotch, he recovers, and yells to the crowd: “still better than GameStop.” The upcoming TV spot is a cut from a longer video piece that went viral. “Crotch-kicking. A dwarf. A county fair with lots of rednecks. Really, as a director and creative director, I think I may have peaked”, said DJ9 O’Neil, founder of Hub Strategy.
Creative Director: DJ O’Neil Writer: Jeff Feng, DJ O’Neil Camera/Sound: Peter Smith Production company: Hub Strategy Editor/post production: Pete Fleming Producers: Jeremy Cook and Meghan Raab Stunt Coordinator: Luke Kearney