TBWA\ TEQUILA\ Shanghai has launched two new online films as part of General Electric’s ‘Future Folklore’ digital campaign, which demonstrates how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges on its path to growth. The films are called ‘Fireflies’ and ‘Water’. The campaign launched with ‘Borrowing the Wind’ in October. TBWA\ TEQUILA\ created Future Folklore as a storytelling platform, inspired by sage Chinese fables, to show how simple and inspiring ideas and stories of imagination can become a reality with innovation and technology. With three Chinese fable stories, it showcases how using GE’s technology and innovation we can turn fantasy into a reality for the betterment of our world. ‘Future Folklore’ will continue to build awareness and interest in GE’s innovative solutions under the two key communications platforms:Ecomagination and Healthymagination. It is a ‘call to action’ for businesses and individuals to step up, use their imagination combined with technology, and help find a solution that will write our ‘Future Folklore’. This campaign empowers consumers to join the movement socially, arming them with articles, videos and news that they can readily share with friends to help create awareness of the technologies and stories that will shape our future.
Project Name: GE Future Folklore Creative Agency: TBWA\ TEQUILA\ Shanghai Client: General Electric (GE) Creative Directors: Chien Hwang, Lincoln Damen, Dwayne Koh Art Director(s): Hank Huang, Yu Yong Copywriter(s): Haiyang Yu Illustrator: I Love Dust (London) Production Company: B&A Reps Asia General Manager: Scarlett Lok Agency Producer: Allen Chen Account Director / Senior Account Executive: Scarlett Lok Account Executive(s) / Manager(s): Angela Xu Media Agency: Starcom Media Team: Sarika Tulsyan, Stella Jamie Lui, Ivy Wu