Be Careful With The Sugar Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka Executive Creative Director: Eric Frank Creative Director: Asanka Ilamperuma Art Director: Jagath Rathna Kumara Copywriter: Prasad Weerasekara Photographer: Dinesh Gunaratne Published: November 2011via adsoftheworld.com