The sequel to the Martell Noblige "Join the New Elegance", "Signs of Elegance" was shot by up-and-coming, London-based director Chris Sweeney entirely in Hong Kong. Sweeney has worked with MTV and high-profile brands such as YSL, bringing a fresh energy and unique edge to the script. The commercial utilizes visual metaphors of the product experience, cleverly demonstrating the link between elegant men and their choice of elegant cognac. The second film will run in harmony with the first “Manifesto” film – creating a story around elegance that is both aspirational and rooted in product truth.
Project Name: Martell Noblige "Signs of Elegance" Creative Agency: TBWA\Shanghai Client: Pernod Ricard China Executive Creative Director: Gregoire Chalopin Associate Creative Director(s): Eliza Wong Art Director(s): Lomo Yang, Sylvie Kinn Photographer: Greg Williams Director: Chris Sweeney Editor: Quin Williams, Tenthree Production Company: Blink Productions Production Company Producer: Georgina Wilson Agency Producer: Sariyanti Sannie Business Head: Richard Cotton Account Director: Frances Alvarado Account Manager: Kelly Gao Run Dates: now until March 2012 Territories: (countries where running): China and Taiwan