Christmas Spirit Tree
Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.
Advertising Agency: Tribal DDB Toronto, Canada Managing director: Andrew McCartney Account lead: Kaezad Nallaseth Strategy: Jason Chaney Creative Director: LP Tremblay Technology Director: Joe Dee Associate Creative Director / Art Director: Mara Binudin Associate Creative Director / Copywriter: Ryan Lawrence Director of Production: Catherine Kim Agency Producer: Luc Quartarone Designer: Roger Dario Tribal Developer: Paul Sham Other Developers: Moment Factory, Igniter, Dana Brousseau, Rob Etmanski Media Company: Mediacom Media Lead: Chris O’Haravia adsoftheworld.com