Swirl Integrated Marketing / Swirl.net, the independently owned agency in San Francisco, has launched the Redd ‘The Laser’ Laser holiday campaign for RedLaser, the leading barcode and QR code scanning mobile app owned by eBay, Inc. The campaign is being distributed on television, through online video and eBay’s RedLaser website (http://redlaser.com/games/) and Facebook page (http://www.facebook.com/redlaser?sk=app_190322544333196). Redd ‘The Laser’ Laser is a high-spirited ‘athletic rainer’, replete with a red sweatband and wristbands and group of ‘friends’ (actually mannequins), who educates consumers how RedLaser can be used and how easy it is. The campaign also encourages people to download and use RedLaser (which is free) so they can quickly shop for the best deals. To encourage immediate downloads of the app, consumers have been invited to play the RedLaser Games, a national promotion whereby participants use the RedLaser list feature to create their own holiday wish list and scan at least five items to add to it. They then click “share” right from the app and e-mail their lists to firstname.lastname@example.org. The sweepstakes began on Black Friday and ends December 23, 2011, during which each week one person wins the products listed on Redd’s Holiday Wish List (an Apple® iPhone® 4S, GoPro® HD Helmet Video Camera, Soul Headphones by Ludacris, red adidas® track jacket and case of PopChips™) along with $2,500 for items he or she has selected. This campaign coincides with the recent release of RedLaser 3.0 for iPhone and RedLaser 2.0.1 for Android™.