Headline: More than meets the eye when viewing art. DU Arts and Cultural Magazine Explanation: In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.
Advertised brand: DU Kulturmagazin Advert titles: AIDS Sculpture / Ganymed's Sister / Monument to Labor Advertising Agency (Name, City, Country): Euro RSCG Zurich, Switzerland Agency website: http://www.eurorscg.ch Creative Director: Axel Eckstein, Frank Bodin Art Director: Christina Wellnhofer Copywriter: Ivan Madeo Graphics: Dominique Magnusson Published: October 2011