Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.
Advertising Agency: SCP Grey, Göteborg, Sweden Head of Digital: Russell Clark Creative Director: Tommy Östberg Copywriter: Hanna Samara Production Company: JAIJ Berlinvia adsoftheworld.com