Objective: Get Digital Creatives interested in Scholz & Friends – and hire them. Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person. The Result: Lots of job interviews and some new teams for our Digital Department. Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.
Advertising Agency: Scholz & Friends, Germany Creative Directors: Marc Kittel, Pedro Sydow Copywriter: Christopher Nothegger Art Director: Stefan Schabenberger Graphic:: Kathrin Fach Technical Direction:: Andreas Maser Web Development:: Aleksandr Lossenkovia adsoftheworld.com