The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.
Advertising Agency: Wunderman, Zurich, Switzerland Copywriters: Samuel Textor, Florian Tillmann Art Directors: Michael Gallmann, Silke Heinzelmann Photographer: Ted Sabarese Graphic Designers: Nora Angstmann, Christoph Krummenacher Chief Creative Officer: Markus Gut Executive Creative Director: Roger Rüegger Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss Strategy: Benedikt Bitzi Costumes: Ami Goodheartvia adsoftheworld.com