Wall of Fame, Jo Lee
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The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.
Advertising Agency: kempertrautmann gmbh, Hamburg, Germany Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche Copywriters: Christoph Gähwiler, Samuel Weiß Art Directors: Simon Jasper Philipp, Stefan Walz Illustrator: 40.000 user Graphic Designers: Tobias Lehment, David Scherer Production: demodern | digital design studio, Appel Grafik Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer Art Buyers: Susi Kastner-Linke, Lina Eggersvia adsoftheworld.com