Huge ketchup, mustard and mayonnaise sachets
Hot Pocket® Sadia Extreme X-Burger gains a new idea this week. The new product is much bigger than the traditional with more meat and special sauce. To accompany all this greatness in taste and size, DDB Brasil created huge ketchup, mustard and mayonnaise sachets to accompany the sandwich. Packages much bigger than regular sachets served in restaurants were placed in several magazines of different segments. On the back of the sachets there is a print ad with the characteristics of the new Hot Pocket® Sadia X-Treme Burger.“This action integrates the product’s campaign, launched in October this year with a commercial on tv, cable, cinema and internet. We found a funny way to show consumers that to accompany the biggest sandwich of Sadia´s Hot Pocket® line, only giant ketchup, mustard and mayonnaise could do” , says Guilherme Jahara, DDB Brasil´s Creative Director.
Agency: DDB Brasil Client: Sadia Product: Hot Pocket ® Extreme X-Burger CCO: Sergio Valente Creative VP: Marco Versolato Group Creative Directors: Guilherme Jahara, Wilson Mateos Art Directors: Daniel Chagas Martins, Samyr Souen, Guilherme Jahara Copywriter: Rodrigo Mendonça Account Supervisors: Polika Teixeira, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto Planners: Cynthia Horowicz, Camila Lima Media: Monica de Carvalho, Patrícia Muratori, Fabiana Manfredi, Rodrigo Chamorro Art Buyers: Clariana Costa, Daniela Strang Photographer: Rafael Costa Illustrator: Techno Image Making Of Photographer: Kaue Uema Graphic Producer: Clariana Costa, Anelito Nobrega Images Treatment: 24 \ 7id Filling of products in sachets: Ekma Food Products Sachets´ printing : Flexpack Packaging Solutions Advertiser's Supervisors: Edward Bernstein, Patricia Cattaruzzi, Raphael Palmer, Andrew Bueno