Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video.
Advertising Agency: Serve Marketing, Milwaukee,WI, USA Creative Director: Gary Mueller Art Director: Ryan Smith Copywriters: Seth Gordon, Ross Lowinske Executive Producer: Darlene Stimac Associate Producer: Amanda Bergum Director: Vinnie Besasie Production Company: holymedia LLC Producer: John Hoylman DP: Mike Gillis, Nick Collura Editor: Dave Kuhnen, John Elmendorf, Wonder Wonder Original Score: Peter Batchelder, Independent Studios Vocal Performance: Peter Batchelder Audio Mix: Peter Batchelder, Independent Studiosvia adsoftheworld.com