Twist Director/DP Rich Michell joined forces with NetApp to produce two online short films which highlight the innovative technology NetApp has to offer through their network storage solutions, virtualization, and cloud computing. With a background in fine arts and a fine-tuned eye for composition, Rich Michell brings his signature look to these NetApp spots to showcase the diverse application of their product. Be The Match shares the stunning story of how NetApps groundbreaking technology has revolutionized the donor matching process. Michells talent for combining real stories with stunning visuals is beautifully illustrated in this thought-provoking spot that highlights how IT can save lives. Thomson Reuters further showcases how NetApp transformed the manner in which the legal industry gets their information with a break-through development for Thompson Reuters Company Westlaw.
Client: NetApp Title: Be the Match 2:10; Thomson Reuters 1:42 Advertising Agency: Eleven/ San Francisco, CA ACD/Copywriter: Paul Carek Art Director: Michel Edens Producer: Cathy Carolan Producer: Katie Rinki Producer: Iliani Matisse (Thomson Reuters") Production Company: Twist/New York & Minneapolis Director/DP: Rich Michell Owner/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Staff Reps: Rob Neill, Kathryn Lotis Line Producer: Dave Bellmont Production Supervisor: Adam Warner Editorial & Postproduction Company: Beast/San Francisco