Heimat Berlin is proud to announce the commencement of the CNN #COP17 ECOSPHERE project for CNN International. The ECOSPHERE is a digital environment that grows from the global twitter discussion around the COP17 Conference on climate change. The microsite is best viewed with the latest version of Google Chrome. Plant a thought. Watch it grow. Every tweet tagged with hashtag #COP17 will stimulate growth in a plant or tree in the ECOPSHERE that represents a certain topic (e.g. Sustainability). In this constantly evolving environment users are able to see the discussion develop as people talk on Twitter - a realtime visualisation of the global conversation. The Project runs for the next 3 weeks documenting the discussion during the build up and full duration of the of the COP17 Conference in Durban, South Africa. Bring your voice to the COP17 Conference 28 November - 9 December 2011 The ECOSPHERE Project will culminate in Durban with a digital hub at the COP17 Conference providing delegates with a fascinating glimpse of the conversation via a dynamic digital installation. The ECOSPHERE hub features a 3D holographic image of the ECOSPHERE and desktop terminals invite delegates to view and contribute to the evolving global discussion. Social Media meets Digital Art www.cnn-ecosphere.com The-state-of-the art ECOSPHERE microsite was produced by STINKDIGITAL London/New York and developed and designed by MINIVEGAS Amsterdam/Los Angeles. MINIVEGAS has developed a real-time infographic of sorts, treating the viewer to a stunning visual representation of the evolving global discussion. A lush 3D environment that allows the viewer to explore, view content up close or zoom out to observe the visualisation as a whole. At the core of the experience is a digital growth algorithm is based on actual organic growth in the plant world – plants and trees grow organically with every #COP17 tweet and topics compete for space and light on the sphere. The ECOSPHERE constantly listens to the global conversation on Twitter – every new tweet tagged with hashtag #COP17 is brought into the environment, scanned for keywords and then grouped with similar contributions, connecting input from around the world - building conversations in a fascinating evolving environment. COP17 The 2011 United Nations Climate Change Conference The 2011 United Nations Climate Change Conference will be held in Durban, South Africa, from 28 November to 9 December 2011. The conference is officially referred to as the 17th session of the Conference of the Parties (COP 17) to the United Nations Framework Convention on Climate Change (UNFCCC) and the 7th session of the Conference of the Parties serving as the meeting of the Parties (CMP 7) to the Kyoto Protocol. A primary focus of the conference will be to secure a global climate agreement, as the Kyoto Protocol's first commitment period (2008–2012) is about to end. It is also expected to focus on "finalizing at least some of the Cancun Agreements", reached at the 2010 Conference, such as "co-operation on clean technology", as well as "forest protection, adaptation to climate impacts, and finance - the promised transfer of funds from rich countries to poor in order to help them protect forests, adapt to climate impacts, and "green" their economies". For more info on the COP17 Conference: http://www.cop17-cmp7durban.com CNN Coverage CNN International will use the ECOSPHERE Project in its live reporting about the summit. CNN correspondents Robyn Curnow and Diana Magnay will report and comment on events in and around the meeting, exploring what effect the decisions taken in Durban will have on the world, on business and on every individual person on the planet. In addition, the Ecosphere Project will also be part of the December edition of “Road to Durban: A Green City Journey”. In the months approaching the summit, CNN made the journey to Durban starting in the UK and travelling across Germany and Turkey reporting on local climate protection projects. In December “Road to Durban” will be dedicated to the themes of the 17th World Climate Summit. For more information please go to www.cnn.com/roadtodurban.
AGENCY: Heimat-Berlin CREATIVE DIRECTOR: Myles Lord, Martien Delfgau AGENCY PRODUCER: Jessica Valin CREATIVE: Ramin Schmiedekampf, Frank Hose DESIGN: Jue Alt, GRAFIC DESIGNER: Jorinde Leonhart, Jared Leistner VIDEO: Niels Münter, Alexander Suchy CLIENT: Turner Broadcasting Systems CNN INTERNATIONAL MARKETING-MANAGER: Jörg Buddenberg PRODUCTION: Stinkdigital London/New York EXECUTIVE PRODUCER: James Britton, Mark Pytlik, Nils Schwemer PRODUCER: Jess Fletcher DEVELOPMENT AND DESIGN: Minivegas Amsterdam/Los Angeles LEAD DEVELOPER: Dan Lewis CREATIVE DIRECTOR: Luc Schurgers ART DIRECTOR: Alexander Brimijoin WEB/MOBILE DEVELOPER: Victor Firsanov EXECUTIVE PRODUCER: Ellen Utrecht PRODUCER: Ralph de Haan DURBAN INSTALLATION: MINIVEGAS, STINKDIGITAL, MAD HA