Friday December 2, 2011 – MegaStar Cineplex, a MegaStar Media Company, has tapped TBWA\Vietnam to launch a new commercial to build brand awareness for their newest cinema in Vietnam. The launch is planned alongside the grand opening of the new MegaStar Cineplex at Crescent Mall, Ho Chi Minh City this December. “At MegaStar we have the latest 3D and Digital presentation technology combined with the best digital sound to date in a luxurious, comfortable environment. Going to the movies in Vietnam matches or even exceeds other cinema experiences around the world,” said Brian Hall, Chairman at MegaStar Media Company. “Everyone loves going to the movies and most people leave the experience still buzzing long after it’s over. We wanted to capture that in a fun way,” said Patrick Tom, Executive Creative Director, TBWA\Vietnam. “Ultimately we wanted the communication to summarize the amazing experience people have when they visit MegaStar Cinemas,” added Hall. The commercial launches in-cinema nationwide in December, promoting the new MegaStar Cineplex at Crescent Mall, Ho Chi Minh City.
Title: Amazed Client: MegaStar Media Company Agency: TBWA\Vietnam Executive CD: Patrick Tom Associate CD: Fanindra Jain Writer: Fanindra Jain, Nhung Nguyen Art Director: Khanh Mai Production Company: Fatman Films Exec Producer: Gordon Westman Producer: Hai Ta Director: Patrick Tom DOP: Hai Bac Post Production: Pixels Garden Production Manager: Trang Pham Music: Those Music Guys P/L (Melbourne) – Ian Parkinson, Clive Young Account Services: Bui Quanh Anh Client Head of Marketing: Mariam El Bacha, Kevin Yee, Ly Nguyen