It’s the year 2011 and digital cameras, cell phones, and the evolution of social networks have made our lives open for all to see. This often puts the reputation and integrity of individuals at risk, especially when photos are taken at night, in bars and clubs. That’s why Norte Beer has created the first intelligent beer cooler, which not only keeps your beer at the ideal temperature, but can also detect camera and cell phone flashes, reflecting back a powerful flash that instantly destroys the photo. Thanks to its 4 sensors and 4 flashes, the cooler is able to give 360-degree protection, keeping anyone nearby safe from the threat of cameras and social network tagging.
Client: ABInBEV Product: Norte Beer. Title: NORTE PHOTOBLOCKER Agency: Del Campo Nazca Saatchi & Saatchi Executive Creative Directors: Maxi Itzkoff / Mariano Serkin Creative Director: Ariel Serkin Creative Team: Ezequiel De Luca / Nicolas Diaco Account Team: Jaime Vidal / Manuela Sorzana Agency Producer: Adrian Aspani / Camilo Rojas / Lucas Lucas Delenikas Production Company: Landia Director: Matias Moltrasio Executive Producer: Andy Fogwill / Nico Cabuche DP: Leo Hermo Postproduction Company: Metrovision Sound Designer: Elefante Rosagante Music: Supercharango PHOTOBLOCKER production: Martin Feigielman –Red Creek Advertiser’s Supervisors: Ricardo Fernandez / Pablo Firpo / Matias Mediña.