San Antonio based Security Service Federal Credit Union knows they have a long name. Their employees know it too, and two such employees have taken it upon themselves to do something about it in a new multi-media campaign from Proof Advertising in Austin. The campaign features two over-zealous SSFCU employees who's mission is to alter the company's name to just 'Service'; since that's what the company does best. How they go about doing so is a little unorthodox, as we see the duo climbing and painting a billboard, attacking a city bus, rearranging their corporate office lobby and even breaking out their own building signage. In addition to the 5 TV spots, there's also real outdoor that mimics the TV, a radio campaign talking about other mischief and online games and microsite that continues the well-intentioned duos name altering gags. Proof CD, Craig Mikes says, "Its rare to have so many mediums working together reaching the consumer in unison, each reinforcing the next and playing off each other." Our two guys even took over SSFCU's website and created their own Facebook page to discuss their shenanigans.
Agency: Proof Advertising, Austin CD/AD: Craig Mikes Writer: Kathy Farley Production Co: Happy Ending, NY Director: Kenan Moran Editorial: Charlie Uniform Tango, Dallas/Austin Editor: Travis Aiken Sound: Digital Domain