Red Bull Formula Face
The first online game with facial controls!
After worldwide buzz was created for the new MINI cabriolet by the first augmented reality print ad, BUZZIN MONKEY is now celebrating a new world premiere with the first browser racing game with facial expression controls: In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses. Stefan Becker, BUZZIN MONKEY, responsible for the concept and creation, says about the innovative game: “For the first time, a game can be played without any special hardware or a console and is controlled by facial expressions - and that is very closely tied to social features.” The user can share photos of their funny faces created during the game on Facebook, post their high scores and challenge their friends. A further feature of the game is the paper style. The website, menus, level as well as the racing cars and characters look like they have been made by folding and gluing paper and cardboard. Gamers with a talent for crafts can even download a PDF template to create their own paperfoldable vatar. “The game is another example of how webcams and cell phone cameras are bridging the gap between online and offline,” commented Stefan Becker about the huge marketing trend. “Technologies like augmented reality or other tracking-based applications close the gap between the different media and create interactions”. Stefan Becker already recognized this trend in 2008 and works successfully with these technologies which allow for integrated campaigns and a high level of user involvement. Stefan Becker offers with his brand BUZZIN MONKEY companies such as ad agencies, creative conception and 360° communication - from print to social media. Headquartered in Munich, Stefan Becker works throughout Germany and internationally. With a variable scope of services, from pure conception to creative lead in projects or full service with a individual team. www.buzzinmonkey.com
