It is a proven fact that a Wonderbra bra is to males as a magnet is to iron. So, the print ad “Magnet” focuses on the Wonderbra logo’s special magnetic field. When taking a closer look, the reader understands that the iron fillings are actually male names. No two names are alike in this extraordinary magnetic field, and in all, more than 3.500 names have been used.
Advertising Agency: XL, Athens, Greece Creative Director: Michalis Lagos Art Director: Thodoris Korkontzelos Copywriter: George Gabriel Published: November 2011via adsoftheworld.com