Macy's

Information / Credits

Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.

Advertising Agency: JWT, New York, USA Chief Creative Officer: Peter Nicholson Executive Creative Director: Matt MacDonald Creative Directors: Craig Love, Shayne Millington Planner: Jonathan Fletcher Director of Brand Production: Sergio Lopez Executive Producer: Robin Feldman Senior Producer: Holly Otto Director of Music and Radio Production: Paul Greco Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald Business Director: Claire Capeci Production Company: Hungry Man, Inc. Director: Hank Perlman Editorial Company: PS260 Editors: Robert Ryang, Dustin Stephens Post Production: Brand Name Telecine: The Mill Audio Company: Sound Lounge Media Agency: MEC