Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see.
Advertising Agency: DDB, Toronto, Canada Creative Directors: Denise Rossetto, Todd Mackie Copywriter: Daniel Bonder Art Director: Yusong Zhang Agency Producer: Caroline Clarke VP Director of Client Services: Wendi Caricari Group Account Director: Jacqui Faclier Account Supervisor: Jamie Maxfield Account Executive: Leigh Farlow Executive Producer: Lexy Kavluk Production Company: Untitled Director: Curtis Wehrfritz DOP / Cinematographer: Tyler Williams Line Producer: Jen Walker Post-Production Co.: Rooster / Track & Field Editor: Christina Humphries Colourist: Andrew Rolfe, Ernie Mordak Casting: Powerhouse Castingvia adsoftheworld.com