TBWA\Chiat\Day New York and Vonage launch a new TV campaign reestablishing their historic position as a challenger brand in the communications category. The campaign is designed to raise questions in consumers’ minds about what they pay for their cable bundles, urging them to break their cable bundle and switch their home phone to Vonage. The two spots shot by “Mac vs. PC” director Phil Morrison strike a balance between quirkiness and humor. "Bundle of Joy" depicts a husband and wife moment in which the couple talk past each other about the nature of their "bundle". "Thieves" more dramatically depicts the complacency of consumers within the context of a casual married couple’s phone conversation.
Agency: TBWA\Chiat\Day New York Chairman, Chief Creative Officer - Mark Figliulo Creative Director - Aaron Griffths Associate Creative Director - Josh Schildkraut Associate Creative Director - Miranda Dean Writer - Mike Motch Art Director - Austin Mankey Executive Producer - David Fisher Production Company - Epoch Films Director - Phil Morrison Executive Producer - Charlie Cocuzza Producer - Timory King Editorial - Rocker Paper Scissors Editor - Carlos Arias Executive Producer - Eve Kornblum Producer - Helena Lee Managing Director - Andy Nathan Account Director - Nikki Maizel Account Supervisor - Linden White Account Executive - John Baker