Anthony’s Pizza & Pasta

Information / Credits

Client: Anthony’s Pizza & Pasta, Denver Colorado franchise. 26 storefronts. Denver DMA. Client’s first-ever television advertising. Agency: Cultivator Advertising & Design, Denver Concept: Anthony’s takes itself less seriously than it does its pizza. Campaign: Five “Good Pie” TV :15s Target: Moms (family meals). Media: All broadcast networks (ABC, CBS, CW, FOX, NBC) Fourteen cable channels including Comedy Central, ESPN, CNBC, Cartoon Network, Golf Channel, etc. and Food Network, HGTV, Oxygen, Bravo, AMC, etc. Sample Good Pie line: “Most fast food chains don’t toss their pizza. Why? Because it requires skill... Hand tossed by the slice, or by the pie.” Common tag: “Anthony’s authentic New York-style pizza.” CD/CW: Tim Abare ADs: Jeremy Pruitt, Chris Beatty CW: Jen Reis Dir./Prod. Co.: Bret Bertholf/Incite Films, Denver Media agency: Explore Communications, Denver Breaks: November