Anthony’s Pizza & Pasta

Information / Credits

Client: Anthony’s Pizza & Pasta, Denver Colorado franchise. 26 storefronts. Denver DMA. Client’s first-ever television advertising. Agency: Cultivator Advertising & Design, Denver Concept: Anthony’s takes itself less seriously than it does its pizza. Campaigns: Five “Bad Comedy” TV :15s Budget shift: Previous Anthony’s advertising has been 90% outdoor and transit. This year, it has been 90% realigned to TV. Target: Guys (single meals). Media: All broadcast networks (ABC, CBS, CW, FOX, NBC) Fourteen cable channels including Comedy Central, ESPN, CNBC, Cartoon Network, Golf Channel, etc. and Food Network, HGTV, Oxygen, Bravo, AMC, etc. Sample Bad Comedy line: “What did the sausage say to the mushroom? Hey, you look like a Fun Gi... Pizza shouldn’t be a joke.” Common tag: “Anthony’s authentic New York-style pizza.” CD/CW: Tim Abare ADs: Jeremy Pruitt, Chris Beatty CW: Jen Reis Dir./Prod. Co.: Bret Bertholf/Incite Films, Denver Media agency: Explore Communications, Denver Breaks: November