For the new campaign for Hertzs Gold Plus Rewards membership, Superfad bathed cities, cars, flowers, and Hertzs new mascot Horatio in the gilded hue. Superfad previously worked with DDB New York on a previous Hertz spot that introduced Horatio in a cameo: This time the agency decided to give him a starring role in Gold Is Better a spot also marks Hertzs first fully animated commercial in twenty years. To expand on the character of Horatio, Superfad went through extensive development to capture both his swagger and his charm. A charm that is further added to by the voiceover talent of the inimitable Owen Wilson. Superfad Creative Directors Kinda Akash and Brian Drucker created a friendly, clean look to the Hertz world that is bursting with life, while the 3D team devised a style based on simple geometric shapes. The result is a vibe thats pure sunshine.
Agency: DDB New York Matt Eastwood: Chief Creative Officer Ed Zazeera: Head of Broadcast Production Teri Altman: Executive Producer Pat Carella: Group Creative Director + Copywriter Haley Fulop: Senior Art Director Animation Production: SUPERFAD Geraint Owen: Executive Producer Kinda Akash: Creative Director Brian Drucker: Creative Director Sarah Ancalmo: Art Director / Designer Todd Peleg: Head of CG Matt Parent: 3D Animator David Dam: 3D Animator Will Robertson: 3D Animator Jin Lin: Technical Director Jim Forster: Compositor Carlos Ancalmo: Storyboard Artist Dina Chang: Producer